We’ve been guardians of the Subway® brand in Bristol and the West for nine years. As their regional partner, it means we can offer comprehensive support from board level to each individual franchisee store
2016 saw our relationship grow and partner with other regions. We now support London Carlton at regional board level with creative support and project/campaign management.
The industry insight, knowledge and experience gained with Subway® enables us to work closely and passionately with each region, in order to plan and deliver unique, tailored marketing activity 365 days a year.
We also offer our creative services in other regions that request our support, including Subway’s National marketing team.
We created a dedicated team to look after the Subway® account, who have lived and breathed the Subway® brand for over nine years.
As with any marketing activity or campaigns, our first and foremost objective is to ensure they drive footfall.
We strategically plan and book Royal Mail LBOBS (Little book of big savings) Door Drops for the Subway® West region. Using local knowledge and key demographic profiling, we target Subway’s guests to maximise footfall to their stores.
The Door Drop campaign dates are selected to target customers when they are out and about in the high street. Completing the Door Drop within a week enables us to monitor the spike in traffic once the little books of vouchers have been delivered.
Our recent Little Book of Big Savings was requested by four regions and distributed to more than 1/3 of Subway stores in the UK and Ireland.
Creatively, we use eye-catching fresh designs, introducing a visual personality into the brand whilst aligning to the brand guidelines.
Our role is to protect the Subway® brand by ensuring our creative executions align with their brand guidelines in every way, every time. We thrive on being given an open brief for their regional campaigns. Once the campaign concept is agreed, we provide initial proofs to Subway’s legal team, to ensure our creative executions meet their strict standards before creating the final designs for stakeholder approval.
Our input doesn’t just end there. We distribute all the artwork to the relevant media-houses and, most importantly to ensure buy-in and success, we communicate with managers and franchisees before any campaign goes live, to ensure they are aware of the upcoming activity.
We’re proud of our involvement at board level. We arrange and attend regular meetings. This involves setting agendas, taking minutes and distributing actions to board members and project teams as required.
Put another way, we’re an extension of the regional boards, helping various stakeholders make the most of their marketing opportunities.