Amels Holland is one of the world’s leading global shipyards, specialising in the creation of luxury yachts. Fiora was briefed with creating a visual interface that would integrate all the services and ambient adjustments available across Amels’ yachts. Working collaboratively with audiovisual environment company Harris Grant, we needed to ensure that the final interface was as ‘skin-able’ as possible, allowing them to overlay new icon sets, colourways and graphics.
Amels brief came with its own set of unique challenges. The main one was that owing to the company’s global positioning, their guests came from all across the globe. This meant the interface needed to deliver an intuitive user experience that was solely visual and did not use any written or spoken language prompts.
We began by creating several models mapping the stakeholders, users and technology.
By applying our six-step process model, we were able to break down the complex multi-layered problems and user need states, into a mappable set of inputs and outputs. These ship-wide inputs were then cross-referenced with user need states.
We worked in small teams, sharing an Evernote document, sketching out ideas and testing several user journeys across a number of potential passenger need states. Breaking into smaller teams enabled us to assign tasks and test each journey and solution independently. This UAT methodology resulted in a robust system and meant the teams could share insights and discoveries via the linked Evernote document. With several prototypes in play, we began to run tests using empathy maps and experience maps, to help provide feedback loops. These maps were then shared with the crew and were also stress tested.
In parallel with this workstream, the team began to explore the look and feel via mood boards. Several styles were selected and shared with the yacht design team, to match the tone and textures of the yacht interiors. The icon team began researching existing and approved icon sets that would be universally understood, exploring a vast array of entertainment, transportation and travel icons. As we continued our testing phase, we further refined the icons and screens in their different states, perfecting the functionality and interface.
Through collaboration, creativity and dedication, we designed an intuitive interface that integrated all available services and settings across the yacht into one succinct app. The yacht was equipped with a number of iPads and iPods connected to iBeacon transmitters, enabling the app to be location-aware across the yacht and deliver content based on the specific location.
The finished app allowed passengers to achieve just about any function, from ordering a mojito, booking a massage, broadcasting a football match or changing the light settings. The overall effectiveness of the system resulted in it being implemented across two yachts and seven large residential systems.
We were also awarded the Crestron Award for user interface, alongside Harris Grant.