Brand Development and Positioning for Audio Gum

When Audiogum asked us to work on their brand positioning ahead of their global launch, it was music to our ears. They are in the business of creating software for smart speakers and personal listening devices, and we grabbed the chance to create a brand that cut through the usual B2B noise.

We rolled out the brand personality across a full suite of online and offline assets, including web and video, making sure Audiogum were seen and heard by the right businesses.