To support Nualtra in launching their Oral Nutritional Supplement (ONS) for young children, we wanted to create a vibrant, engaging creative platform and campaign, for the three specific audiences: healthcare professionals, parents, and children. Traditional marketing in the medical sector often lacks emotional engagement, especially crucial when addressing young patients with serious health conditions. This challenge called for an imaginative, deeply personalised approach.
Solution
We leveraged AI to streamline and enhance the campaign’s creative process, making it possible to build a highly interactive world—"Altrini Universe"—and a team of relatable heroes. AI tools accelerated the creation of character designs, backgrounds, and interactive elements by generating rapid concept drafts and refining details based on user insights.
Outcome
AI-enabled workflows not only reduced time spent on initial rendering and testing but also allowed for high levels of personalisation. The result was an immersive digital and physical experience, including a mobile AR game, interactive brochures, and collectible character cards. This personalised approach made the ONS experience enjoyable for children, helping transform a clinical task into an empowering journey alongside "Team Altrini."
By using AI, we achieved significant efficiency gains, allowing more time to focus on fine-tuning details that resonated emotionally with users, ultimately fostering a positive, engaging experience for young patients.
