Prion

Our most recent brief was to take Prion Cutting Edge and completely re-brand it. We began, as always, with extensive research. We reviewed and analysed the Product Lifestyle Cycle Consultancy market throughout the UK, before collating our findings.

Our industry review, competitor analysis and audience profiling meant we could establish exactly where Prion sat in the market and determine the future aspirations of the business.

From there a fresh brand was created, followed by a new website. Clean, contemporary and accessible across all devices, the new site gave users a smoother, clearer experience. It included top-level product information, benefits and trial options, industry case studies and exclusive Prion training courses and events.