In 2015 we were approached by a recruitment agency called Panoramic Associates. They had big plans about launching a new, sister brand in the technology and recruitment space. The brief was simple; to create something innovative, unique and unexpected that would stand out in the tough recruitment services environment.
As with all branding projects we began with extensive sector and competitor research. We conducted in-depth interviews with clients, candidates and business stakeholders, whilst benchmarking everything against our future competitors. Once the insight was completed we were able to start on the fun stuff…
Conceptually, the website needed to echo iO’s dedication to digital recruitment, yet somehow breakaway from the countless websites in the sector claiming similar things. Our strap line, “We understand digital and technology in our world today”, offered credibility and was backed-up with a video carefully selected to represent how technology affects the world around us. Functionality was built into the site, specially designed to meet their business needs. Soon, the new iO brand was launched, supported by large-scale email and LinkedIn campaigns.
Now that iO was out there, their original Panoramic Associate brand was looking a little dated. It was time to give it, and its website, a new lease of life.
With a target audience of more senior candidates, and addressing financial, insurance and public sectors, the Panoramic Associates brand required a different look and feel. We made the website more content-rich, positioning it as an industry-leading agency with a wealth of knowledge and experience. Indeed, along with internal copywriters we drew on the skills of ex-Financial Times writers to give the content that extra sense of expertise.