In 2015 we were approached by a recruitment agency called Panoramic Associates. They had big plans about launching a new, sister brand in the technology and recruitment space. The brief was simple; to create something innovative, unique and unexpected that would stand out in the tough recruitment services environment.
As with all branding projects we began with extensive sector and competitor research. We conducted in-depth interviews with clients, candidates and business stakeholders, whilst benchmarking everything against our future competitors. Once the insight was completed we were able to start on the fun stuff…