Our first task was to embed the existing brand into the UK market and evolve it as their presence grew. This involved creating a national marketing strategy for their B2C and B2B audiences through traditional and digital media.
To support this, we created various advertising campaigns in key trade magazines, to raise the profile. Historically there is very little brand awareness of Jaquar in the UK, so we needed to ensure they made the right impression and offered something new and exciting in the bathroom marketplace.