We put together a plan that was built around a massive Google direct response campaign backed by high levels of awareness through social media. The campaign was split into two parts. Prior to the A Level results being announced it focused on getting potential students to sign up for ‘Clearing Updates. Once the A Level results were known, the focus of the campaign switched to enrolling students on to specific courses via the ‘course finder’ pages on the university’s website.
We built a specific landing page for students to pre-register for clearing updates. From the data gathered, the university was able to send regular updates to prospective students during the four weeks prior to the A level results informing them of courses available.
Our Google Advertising and Social Media teams put together comprehensive campaigns guiding students to the ‘Clearing’ landing page to pre-register their details. The campaigns were specifically targeted at students who: lived in parts of the country where the most successful applicants came from; and who were likely to enrol on courses that the university traditionally struggled to fill.
Our graphic design team produced a number of assets to support the online campaigns and our video production team produced a number of ‘Talking Heads’ style videos featuring students already at the university. These videos highlighted Cardiff as a great city to live in, the university as an exceptional place to study, and gave confidence to students going through the clearing process.