Intended as an antidote to the post-lunch slope, we needed to identify two key messages in our content – the right time to order a Cortado and its differences from other coffees. With the quick-scrolling nature of social media users, the content needed to be visually engaging, while educating the customer in a short amount of time.
Images provided by Caffè Nero’s head office helped direct the colour theme and overall vibe, and we settled on a clean, minimalist style with smooth overlapping images.
