Caffè Nero wanted to introduce a new addition to their range of coffees – the Cortado. Literally meaning ‘the cut’, the drink is a rich espresso ‘cut’ with milk and topped with 0.5cm of foam. Fiora was briefed with launching the new coffee on Nero’s Facebook channel.
Intended as an antidote to the post-lunch slope, we needed to identify two key messages in our content – the right time to order a Cortado and its differences from other coffees. With the quick-scrolling nature of social media users, the content needed to be visually engaging, while educating the customer in a short amount of time.
Images provided by Caffè Nero’s head office helped direct the colour theme and overall vibe, and we settled on a clean, minimalist style with smooth overlapping images.
The result was a bite-sized sundial animation that clearly illustrated the differences between the Cortado and other coffees. The visually arresting content was perfect for social media and helped showcase the new coffee in a unique and memorable way.