AudioGum

AudioGum approached us with a brief to interrogate, refine and re-package the AudioGum product in readiness for its market launch. With a platform that had so much to offer, it was hard to present the AudioGum story in a simple and concise manner.

Our objective was to identify the key offerings and package these into succinct and digestible pieces of information.

AudioGum
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Building on Their Existing Brand

AudioGum already had a very strong visual identity when we started working with them. However, the existing brand lacked any personality or tone beyond just a logo and colour palette. There wasn’t any desire or need to create a new brand, but there was an opportunity to develop what already existed and create a full suite of assets to be used both online and offline. We utilised the existing assets and developed this into a full marketing suite.

Building on Their Existing Brand
Results

Taking The Brand Online

Once the brand was in a place to roll out, the next phase of the project was to design and develop a website that resonated with a number of different audiences, from Product Managers to Senior Engineers and CTOs. Following a website workshop with the client, we identified the key site objectives and outlined the required pages and content.

We wanted to create a simplistic yet interactive website that heroed design and user experience. Utilising animation and iconography, we created an engaging and premium site that clearly visualised the AudioGum offering.

Taking The Brand Online