AudioGum approached us with a brief to interrogate, refine and re-package the AudioGum product in readiness for its market launch. With a platform that had so much to offer, it was hard to present the AudioGum story in a simple and concise manner.
Our objective was to identify the key offerings and package these into succinct and digestible pieces of information.
AudioGum already had a very strong visual identity when we started working with them. However, the existing brand lacked any personality or tone beyond just a logo and colour palette. There wasn’t any desire or need to create a new brand, but there was an opportunity to develop what already existed and create a full suite of assets to be used both online and offline. We utilised the existing assets and developed this into a full marketing suite.
Once the brand was in a place to roll out, the next phase of the project was to design and develop a website that resonated with a number of different audiences, from Product Managers to Senior Engineers and CTOs. Following a website workshop with the client, we identified the key site objectives and outlined the required pages and content.
We wanted to create a simplistic yet interactive website that heroed design and user experience. Utilising animation and iconography, we created an engaging and premium site that clearly visualised the AudioGum offering.