After looking at the visuals we had made so far using both logo designs, we have decided to go with the type in the dog logo with the pastel colour palette. Our reason for this is because it speaks as a more friendly logo and we feel it expresses what the brand is all about the most.
Below are our final logo design visuals with our ethos, “Helping mankind & their best fiend”.
We have two logo styles for our brand identity, one with the full body of the dog for use in interior, van, posters, T-shirts and postcards etc. and one using the dogs head which can be used for signage, website, T-shirts act.