The User Interface consists of the pages that customers view when interacting with your website.
It is a function of our website developers to combine the thought processes from the User Experience Design and brand guidelines to create a User interface that is easily navigable and reflects the brand’s look and style.
UI Design governs the visual elements of a website including: colours, typography, headings, image sizes, button sizes etc.
UI Design also guides the practical layout of the website to enhance the user experience. It dictates the practical positioning of the visual elements within each page and how all the pages are structured to work together.
The result for the business is that the website reflects their brand personality, guides customers through the buying process and removes any obstacles that may prevent customers making a purchase.
The result for the customer is a seamless browsing experience that enhances the relationship with the brand and encourages them to buy.