The content that we create for your social media channels is based on the output from the discovery process and the resulting digital and channel strategies. This enables us to develop a content strategy that defines:
- The target audience and what we would like them to do
- The content to be created in order to engage with the target audience
- The problems we are looking to solve for our audiences – whether they are existing customers or potential customers looking for a solution
- What makes the product or service unique and how it will be positioned within the market
- The content formats to focus on
- The management of the production process.