User Experience (UX) is at the core of what we do. All our scoping, digital design, solutions and visuals are focused on user needs.
User Experience Research involves people testing every aspect of your website or app to ensure the customer journey is a simple and enjoyable experience whether they are looking for information or intending to make a purchase.
The testing includes page loading speeds, ease of navigation, size and position of buttons, images and videos, typeface, content, language, quality of information, purchasing options and post-sale customer communications.
User Experience testing is either done in a solitary environment or within focus groups. The user experiences are recorded and the feedback informs us of any challenges they face, places they may get stuck and areas they don’t understand. By addressing these issues, we improve the overall experience for your users and overcome any reasons that may hinder the conversion rate.