Customer Journey Mapping

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A customer journey map is a diagram that maps every experience your customers have with your company. 

Rather than looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer from original engagement to buying products online and ongoing customer service.

By understanding the buying experience at every touchpoint (any time a potential customer comes in contact with your brand before during and after purchase), we are able to identify from a customer’s perspective the points in the journey that may hinder the sales process and therefore, the actions required to ease those pain points and address the customer’s needs.

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