From call tracking on your website to in-depth IP address identification matched to visits, we can provide a number of different digital tracking solutions to ensure you are maximising your marketing spend and building a stronger level of insight.
Our team has experience in Google Analytics, and includes Google Analytics IQ certified individuals. We’ve worked on complex GA strategy projects, including implementing journey tracking for a major UK car insurer and working to ensure GDPR compliance with tracking technologies.
We would implement Google Analytics via Tag Manager, using the dataLayer functionality to capture additional data. This would allow us to rapidly iterate and change tracking without major development work.
We would define a measurement strategy during the Discovery Process and work with you to identify success metrics. This would then feed into detailed specifications for Google Analytics implementation.