We can increase the effectiveness of your email campaigns in a number of ways.
By analysing the data from previous campaigns, we can map customer journeys to discover what subject lines create the most engagement, which articles generate the best response and those that are ignored. From this information we can create email campaigns with higher quality engaging content.
Segmenting your email lists into various categories based on criteria such as the recipient’s gender, locality, age and interests enables us to tailor messages to your customers’ specific needs and desires. This leads to higher ‘open’ rates, strengthens the relationship between the customer and your brand, increases click-through rates and drives sales.
By utilising Customer Relationship Management systems, we can further improve your email marketing by combining the automation of email content and delivery with high levels of personalisation.