Transforming the Cambrex Website
Cambrex is a global leader in drug development and manufacturing, producing active pharmaceutical ingredients (APIs), drug products, and providing analytical services. They faced a challenge: their detailed technical content wasn't engaging their audience, and the user journey was confusing and lengthy.
Our Approach.
We examined their website and discovered key problems:
- Poor User Experience (UX): The site was difficult to navigate.
- Slow Loading Speeds: Pages took too long to load.
- Complicated Navigation: Users can't find content.
- Outdated Code: Site updates risky and unstable.
These issues hindered users from accessing important information.
What We Did.
We set out to find a stable platform that met Cambrex's needs.
Website Redesign:
- Conducted an in-depth website audit.
- Our UX designers revamped the site.
- Improved navigation
- Better filtering and audience mapping.
Choosing the Right Platform:
- Identified content management requirements.
- Focused on speeding up page load times.
- Developed a user-friendly CMS.
- Enhanced overall user experience.
Data Strategy.
Despite high traffic, Cambrex lacked insights into what interested their audience. To address this:
- Collaborated with Cambrex stakeholders.
- Worked with Subject Matter Experts
- Developed a gated content strategy
- Securely collect user data.
- Built a deeper understanding of users
Our aim, to boost lead generation and understand user behaviour better.
Digital Marketing Efforts.
Our digital strategists worked to:
- Provide SEO recommendations.
- Provide paid media recomendations.
- Enhance website performance.
- Increase brand visibility.
We updated the site with fresh content and carefully planned the content migration to maintain search engine rankings. Remarkably, within 24 hours of launch:
- The website maintained its search rankings.
- Saw an organic rise of 5 positions for core services on Google.
By focusing on user experience, data strategy, and digital marketing, we helped Cambrex significantly improve their online engagement and lead generation.
Fiora has been a true partner in this journey over the last year, providing exceptional guidance and technical expertise every step of the way. They promised - and delivered - an excellent product, while being flexible with changing demands and multiple stakeholders.