Lacoste - 24 Teeth We Talk Shoes

To support the launch across the trade, Fiora implemented a comprehensive promotional campaign, including bespoke in-store displays, targeted advertising, and exclusive trade previews with key influencers designed to highlight the craftsmanship and timeless appeal of the collection.

Drawing inspiration from Lacoste's extensive product catalogue, rich stories, and enduring traditions, we explored the tapestry the brand has woven over the years. This journey resulted in the creation of a distinctive look-book and blog, whimsically titled 24 Teeth. 

The accompanying website showcased the heritage and traditional plimsoll silhouette, materials, and colour palette—a true delight for sportswear enthusiasts and sneaker aficionados alike. The focus was on delivering engaging, informative content while fostering collaboration with social media influencers.

For perhaps the first time, Lacoste's shoes were regarded with the same esteem as their iconic Polo Shirts. Trade feedback and engagement levels were exceptional. Numerous influencers were inspired to contribute content to the site and participated in customising their own shoes, further amplifying the campaign’s success.