Digital Maturity Framework - Digital Thinking in action

In today's rapidly evolving digital landscape, the ability to assess, nurture, and enhance digital business behaviours at scale is more critical than ever. Our proprietary Digital Maturity Assessment (DMA) program and accompanying digital playbook have been developed to empower global businesses to achieve digital maturity across 120 markets efficiently and effectively.

The COVID-19 pandemic has fundamentally reshaped consumer and business behaviors, elevating the importance of digital maturity and customer experience to unprecedented levels. A large multinational Fast-Moving Consumer Goods (FMCG) business faced significant challenges in adapting to these changes. The organisation needed to undergo substantial transformations, which revealed various skill gaps and operational challenges across its global operations.

Collaborating closely with the headquarters team in Geneva, we employed our unique, proprietary DMA model and Digital Playbook. This model has been rigorously tested and refined across eight different sectors and twelve global businesses, ensuring its robustness and adaptability. By assessing and benchmarking digital maturity in over 40 markets, we set the foundation for scaling up to 120 markets.

Our DMA program and playbook are designed to be user-friendly and scalable, enabling widespread adoption within the organisation. They provide a structured approach to evaluating digital capabilities, identifying areas for improvement, and implementing targeted strategies to enhance digital performance across diverse markets.

Our innovative solution is being utilised by over 5,000 users in more than 40 markets, with plans to expand to 120 markets. The successful deployment of our DMA program and playbook demonstrates our ability to understand and respond to digital behavioural shifts on a global scale. It also reflects our commitment to fostering digital maturity and enhancing customer experiences in an ever-evolving digital environment.

In a world where digital competencies define competitive advantage, our DMA program and playbook offer a comprehensive solution for businesses aiming to achieve digital excellence at scale. Through our model, we enable organisations to adapt swiftly to changing market dynamics, optimise customer experiences, and secure their position at the forefront of digital innovation.